Erotic from the bottle. The way to man's heart lies through a nose. Smell and passion.

"Any feeling originates in sense of smell", - claims the French philosopher-moralist Jean-Jacques Rousseau. This intuitive discernment of the middle of the eighteenth century has received today the scientific support. The colleagues of Munich "Society of Rational Psychology" have found out that the good, suitable smell promotes overcoming of a psychological barrier and increases your attractiveness for the person of an opposite sex. In particular, if you are the woman your attractiveness in the opinion of the man at a correct choice of perfume can increase up to 240%. In usual language it means the following: perfumery is your faithful ally in struggle for attention from the desired partner. So has developed that women, due to the position in a society, have gone far forward in this direction: they use the weapon of smell from time out of memory. Men still have too much to learn: "What cologne does really match me? What impression does it make?" These questions touch on psychological and physiological depths...

With the development of a civilization the nose plays the lesser role in human life: the modern person receives 70% of impressions through eyes. But sense of smell is the most sensitive and most rigorous of all five feelings. For fractions of a second olfaction passes its definitive inappealable sentence.

And the way of olfactory sensation into limbic system - the central control office of all five feelings - is not so long. This zone of our brain is connected with a straight line with those five square centimeters of a mucous membrane in our top nasal conchas where olfactory receptors are located. Visual, tactile and acoustic sensations get into limbic system in a roundabout way - through the branched network of nervous system.

The limbic system of the brain not only "manages" our emotions - fear, pleasure, grief, passion - but also regulates hypothalamus activity which, as it is known, releases sexual hormones and, having received the necessary information from olfactory receptors, gives a signal of "alarm". Besides, the limbic system plays an important role in coordination of activity of "near" and "distant" memory. It explains why some smells cause pleasant or unpleasant memoirs: in our consciousness many events and people "register" together with certain smells.

Smells can influence in the most unexpected ways. All depends on the first impression connected with them. And that is why; a sex-bomb who is sweet with the well-known "Chanel N5" doesn't have any chances of success at the young man, whose dreadful aunt was in the habit to use this perfume.

 Tastes differ. This saying is still more suitable for the smells. One and the same perfume makes one feel delight, and in another causes sickening disgust. But nevertheless some smells influence everyone in a similar way. Let's say, the majority of men like the smell of vanilla and sandalwood, and the smell of a lemon have tonic and aphrodisiac effects on them. The most sexual and erotic smells are considered to be the following: ambergris, musk, civet, patchouli, a rose, wild strawberry, raspberry, an apple and a cedar tree. It is not for nothing that the majority of male and female perfumery is made on their basis. The curious story concerning pheromone has happened. This substance is some kind of the aromatic sexual bait secreted in a human body. Manufacturers decided that the perfume on the basis of pheromones will influence an opposite sex irresistibly. Despite lacking commercial success, pheromone can become a component of new perfume - the thing is in finding reasonable proportions. Experiments with animals have shown that pheromone can justify its use. In an everyday life we have to deal with people constantly. And they - here to say - have different smells. It is especially important in love affairs: the relations will hardly last long, if one of the partners doesn't like the smells of another. The researchers of perfumery have found out that very often change in relations also causes change in perception of smells. Neither perfume nor deodorants are able to help in the most critical cases. By the way: women usually change their perfume after rupture or divorce, and men willingly present their new girlfriends with the perfume of their former beloved. 

But let's talk about harmonious relations. Experts-psychologists consider that the strong relations and long friendship have strong "olfactory basis": only the pleasant smell is capable to create atmosphere of affinity, warmth and mutual trust. And it is put in the human from the first hours of life: the baby finds a parent breast in the dark - on a smell.

We learn in the childhood what is well and what is bad for our nose. For the babe in arms all smells neither good nor bad - and only from parents he learns, what is "bad", and what - "good". Gradually smells in our consciousness connect with experiences and memoirs, and are stored in memory in the form of certain catalogue to which we, throughout our life, will address for inquiries. It is scientifically established that smart people have sharper sense of smell, than stupid ones; and that women are more sensitive to smells, than men. Their hormonal system first of all reacts to a smell, and they, in the truest sense of the word, are capable to feel the partner's emotions, and frequently, his dawning estrangement.

How many smells is the person capable to distinguish? The scientists don't have till now common opinion: talented noses can distinguish about 2000 shades of smells. Normal people are limited approximately to 290 various aromas. In perfume shop with a good choice you can find approximately the same quantity of various fragrances. So the choice is not so simple.

Some good advice for buyers:

1. It is better to visit perfume shops during afternoon: at this time your nose is at peak of its form.

2. It is better to smell perfume put on a skin - on a wrist or on an elbow bend; there the skin is warmer and odor spreads faster.

3. For once try three, maximum four various smells. After that the nose mucous membrane bulks up and loses sensitivity.

4. 20 minutes are enough for the research of each smell; in this period perfume is absorbed in a skin, and you have an opportunity to judge real aroma.

Advice: try, but buy only from the second attempt.

5. Deodorants and after-shave lotions should be in the agreement with your cologne or do not contain odorous at all, otherwise aromatic hodge-podge will come off.

Those who use day by day the same perfume or cologne are at risk of quickly tiring the sense of smell, both their own and people around them. The habitual smell gradually ceases to be perceived at all. As the smell has strong impact on mood, it is advised, for each meeting, depending on its purpose, to choose certain aromatic aura, it is especially red-hot, of course, for dates...

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